MagicWig Productions, Inc. produces high-end video for film, television and communications, and stages large-scale conferences & events.

  • What We Do

    There’s a lot we could say about what we do here at MagicWig.  We bring together a unique combination of services and talents- from pre-production through post-production, set design to staging…  But at the core of our business is one fundamental value: we love to wow.  We bring top-notch expertise and the highest standards to every project we undertake.  But if you’re anything like us, you’ll want to see for yourself.  So have fun, click away, and… welcome.

  • BlueRock Energy Spot for John Holser Prod.

    UPDATE: BlueRock Energy – Power Up 30sec spot wins an Addy Award. Director John Holser  (Digital Film Farm) was asked to Produce a spot for BlueRock Energy a new sponsor of the NFL’s Buffalo Bills. John wrote and Directed the 30-second spot, and asked MagicWig’s Justin Maine to come aboard the project as DP. MagicWig collaborator Leanne Robinson-Maine was also brought in to work with John as an AD on the project. Justin and John collaborate on each other’s projects quite often and the results speak for themselves. Justin worked with Steven Ross as his Gaffer and Cameron Seeger (also of MagicWig) as his 1st AC and Media Management on set.

  • “Greenbuild Nation” 2013 Themed Opener

    As part of the branded audience experience for Greenbuild 2013′s Keynote Celebration, MagicWig produced this video opener for the event. This video had a dual purpose: visualize the theme Greenbuild Nation in an engaging manner, and focus the energy and attention of the 10,000 audience members in attendance.  All house lighting was set to black during the screening, and the lighting on the set was also darkened.  All eyes in the room were on the giant screens, and the driving music engulfed the crowd.

  • Greenbuild 2013 Event Recap Video

    In addition to staging the giant Opening Plenary session and producing a whole range of video content for USGBC’s annual Greenbuild conference, we also capture video coverage of the entire event as it takes place- from educational presentations to networking, entertainment and interviews.  This piece showcases Greenbuild 2013 in Philadelphia, which drew some very high profile presenters including Hillary Rodham Clinton as the keynote speaker.  The recap video is used on Greenbuild’s website to refresh the experience for past attendees and promote attendance at future conferences.    

  • Monotype Pencil to Pixel Exhibit

    We were thrilled to be asked to capture on video the essence of this artistic installation celebrating the impact of the Monotype font throughout its hundred year history. Shot at the Tribeca Skyline Studio in New York on the SONY PMW-F3 with Zeis Super Speed Prime kit, with Canon 7D and 5Ds for time-lapses and second unit b-roll. Edited in house.

  • GBIG Branding Video

    GBIG stands for the Green Building Information Gateway.  It’s a website created by the U.S. Green Building Council to share information and statistics about LEED certified buildings across the globe.  We were asked to create a video for the site’s launch that showcased not only the functionality of the website, but also its many applications across sectors.  We achieved this goal by combining energizing music, a concise script, beautiful video footage, and dynamic motion graphics.

  • Why Greenguard?

    Why Greenguard? is a branding video that establishes what the Greenguard seal is and why customers should look for it on interior products. For this video, we began by creating a visual pitch that involved using motion graphics to illustrate the difference between poor quality and healthier indoor air.  From there, we created a script, cast a narrator, and chose music.  The video was shot against a green screen using treadmills for the walking shots and camera tracking markers, so that that motion graphic elements could be added in later and move appropriately with the camera. Shot with the Panasonic HDX-900 edited in FCP and composited in AE. 3D Animation created in Maya. This is a Silver Telly Award Winning Video […]

  • So Right So Smart Trailer

    This is the movie trailer for our award-winning feature film, So Right So Smart, narrated by Daryl Hannah.  This documentary celebrates the businesses that have begun to take positive steps toward an environmentally-sustainable future, and showcases those that are “doing well by doing good.”  At the heart of the story is “radical industrialist” Ray Anderson, whose environmental epiphany inspired him to convert his carpet company from a “well-oiled machine” to a zero-impact business by 2020. We shot this film over two years and recorded over 400 hours of footage.  The film has played at countless festivals across the globe and has won numerous international awards.  For more information, visit

  • Project Haiti

    The U.S. Green Building Council has launched an effort to build a LEED Platinum-Certified orphanage in Haiti.  As part of the initial phases of this project, USGBC asked MagicWig to create a verite-style video that would capture the heart of the cause, document the groundwork as it is laid, and encourage viewers to get involved with support.  MagicWig crew followed USGBC and the Architects from HOK to Haiti for a week to capture this footage. The finished video aired for 7,000 people in Toronto’s Air Canada Centre as part of the Opening Plenary at the Greenbuild International Conference and Expo.

  • SIRSY “Revolution” Music Video

    SIRSY is a nationally-recognized band that hails from our home town.  This is a music video for their song “Revolution,” which is also featured in the opening credit sequence of our documentary So Right So Smart. Our Director/DP liked the song so much, he also shot and edited this live music video for the song at- wait for it- Revolution Hall in Troy, New York.  How’s that for appropriate? Revolution song ©2007 SIRSY

  • Generation Green – GB 2010 Opener

    This piece was created to play at Greenbuild 2010 to open the meeting and announce the theme, Generation Green.  We wanted to convey the universality of the sustainability movement by casting participants from all age groups and ethnicities. The theme’s logo featured a collection of cubes, so we decided to create a cube that could be passed among the video’s participants from shot to shot.  Through this “blocking” (ha ha,) as well as the script that has person finishing the previous speaker’s thought, we unite the performers and create the sense of a greater social movement.


Recent Posts

  • Proud To Be a Part of ADDY Award-Winning Production!

    Proud To Be a Part of ADDY Award-Winning Production!

    Recently, several members of MagicWig’s video department were asked to be involved on a shoot for a BlueRock Energy Commercial directed by John Holser Productions.  We have since learned that the commercial was nominated for – and won- an “ADDY” award from the American Advertising Federation. These well-respected awards celebrate the industry’s best and brightest practitioners, and we are honored to have been a part of this award-winning project.  MagicWig’s Justin Maine was Director of Photography on the shoot, Leanne Robinson-Maine acted as AD, and Cameron Seeger acted as 1st AC and Media Manager on set.    

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  • Our Feature Doc, So Right So Smart, Receives National Theatrical Release

    Our Feature Doc, So Right So Smart, Receives National Theatrical Release

    We are thrilled to announce that our feature documentary So Right So Smart narrated by Daryl Hannah will be showing in theaters across the US as part of Mousetrap Film’s Film Festival Flix series. Screenings will take place in LA, New Orleans, Denver, Salt Lake City, and Dubuque.  For a full list of cities and showtimes, check out the So Right So Smart website.

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  • Don Bluth and Gary Goldman Interviewed for Dragon’s Lair Doc

    Don Bluth and Gary Goldman Interviewed for Dragon’s Lair Doc

    This is a shot from our interview with animation masters Don Bluth and Gary Goldman of Bluth Films (Directors of Secret of Nimh, American Tail, Anastasia, Land Before Time, and of course- Dragon’s Lair) for the upcoming feature documentary Inside the Dragon’s Lair.  The interview was amazing- can’t wait for you all to see what they had to say.  Stay tuned!

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  • New So Right So Smart Website Launched

    New So Right So Smart Website Launched

    As part of the distribution campaign for our award-winning film So Right So Smart, the film’s website has had a makeover. This will be the new go-to location for clips from the film, behind the scenes info, reviews, and information about rights & purchasing. Visit the new site and take a look around!  

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  • Greenbuild 2013 Philadelphia Teaser

    Greenbuild 2013 Philadelphia Teaser

    This video, created to tease the theme for the 2013 Greenbuild Conference & Expo (“Greenbuild Nation”), played as the last element of the 2012 conference on an enormous 20′ x 60′ widescreen.  In order to help the client encourage attendance, we decided to showcase the landmarks traditionally associated with Philadelphia, but bring them together in hip, modern way.  We wrote the script withe the idea of tying together our nation’s great history of advancement with the “next great social movement”- sustainability.  There is no stock video in this piece- we traveled to Philly to capture all of the footage, then brought it together on a canvas with motion graphics, music of our choosing, and a great voiceover track from SIRSY […]

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  • MagicWig’s Justin Maine to Produce/DP Dragon’s Lair Doc

    MagicWig’s Justin Maine to Produce/DP Dragon’s Lair Doc

    Justin Maine is teaming up with longtime friend and colleague Martin Touhey on a passion project worth talking about: a feature documentary on the classic arcade game Dragon’s Lair. Inside The Dragon’s Lair takes a journey into the ongoing history of one of the most popular video games of all time – Dragon’s Lair. The film will give the audience an in-depth view of the extensive production process that created this revolutionary game. Utilizing the laserdisc medium, this technologically advanced game was a marvel during its release in 1983 and has changed the video gaming world forever. The documentary will revisit the game from its initial conception to its most current release, showing the many different variants and iterations of […]

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